Finally, in May 2002, usage of the WWF logo used to represent the company's "Attitude" promotion became prohibited as the result of a legal battle between the company and the World Wildlife Fund over the rights to legally use the initials "WWF". On Apat WrestleMania X-Seven, Austin, who had been synonymous with the Attitude Era, embraced his long time archenemy Vince McMahon after defeating The Rock to become WWF Champion once again, turning heel and concluding a rivalry which had lasted since 1997. In March 2001, World Championship Wrestling (WCW) was bought out by the WWF, concluding the Monday Night Wars. The WWF/E has variously given "Stone Cold" Steve Austin's victory in the King of the Ring 1996 tournament, the Montreal Screwjob at Survivor Series 1997, and Austin's WWF Championship victory over Shawn Michaels at WrestleMania XIV on March 29, 1998, as the starting point of the era. The Attitude Era began in the mid-to-late 1990s, and ended in the somewhat in the early 2000s. Traditionally heroic characters were replaced with disaffected anti-heroes and family friendly storylines were replaced with controversial stories based on shock value, similar to the "Trash TV" genre popularized in the 1990s. ![]() In contrast to the more traditional, family-friendly content that was common in WWF programming, the Attitude Era sought to attract the young adult demographic by transforming the product into an edgier and more controversial form of entertainment. The Attitude Era was defined by a radical shift in programming content. Similar to the 1980s wrestling boom, the Attitude Era was a surge in the popularity of professional wrestling in the United States from the late 1990s to early 2000s, as television ratings and pay-per-view buy-rates hit record highs. The Attitude Era was a period in the World Wrestling Federation (WWF) and professional wrestling history that began as a direct result of the Monday Night Wars and culminated with the conclusion of the Wars in 2001. ![]() WWF Attitude scratch logo, used from Novemto May 6, 2002.WWWF United States Championship (1970-1975).WWF North American Heavyweight Championship (1979-1981).WWF World Martial Arts Heavyweight Championship (1978-1985).WWF International Tag Team Championship (1969-1985).WWF Junior Heavyweight Championship (1967-1985).WWF Women's Tag Team Championship (1983-1989).WWF Intercontinental Tag Team Championship (1991).WWF Light Heavyweight Championship (1981-2001) (recognized officially 1997-2001).WCW United States Championship (2001) 2.WCW World Tag Team Championship (2001) 2.World Heavyweight Championship (2002-2013) 3, 4.WCW World Heavyweight Championship (2001) 2.WWE Cruiserweight Championship (1991-2007) 1.WWE Unified Tag Team Championship (2009-2010).World Tag Team Championship (WWE) (1971-2010).On September 13, 2010, WWE updated their list of banned substances to include muscle relaxers.Ĭhampionships and accomplishments Current champions The ailment was discovered while Assad was going through a routine Wellness Policy checkup. In August 2007, then-reigning WWE United States Champion Montel Vontavious Porter (real name Hassan Assad) was diagnosed with Wolff–Parkinson–White syndrome, which can be potentially fatal if gone undiagnosed. According to a statement attributed to WWE attorney Jerry McDevitt, an eleventh wrestler was later added to the suspension list.īecause of the Wellness Policy, physicians were able to diagnose one of its performers with a heart ailment that otherwise would have likely gone unnoticed until it was too late. Ten professional wrestlers were suspended for violating the Wellness Policy after reports emerged they were all customers of Signature Pharmacy in Orlando, Florida. In August 2007, the program was defended by WWE and its employees in the wake of several illegal pharmacy busts that linked WWE performers to steroid purchases even after the policy was put into place. The cardiac evaluations are handled by New York Cardiology Associates P.C.Īfter the double murder and suicide committed by one of its performers, Chris Benoit, with a possible link to steroids abuse encouraged by WWE, the United States House Committee on Oversight and Government Reform requested that WWE turn over any material regarding its talent wellness policy. The drug testing is handled by Aegis Sciences Corporation. Under the guidelines of the policy, talent is also tested annually for pre-existing or developing cardiac issues. ![]() The policy tests for recreational drug use and abuse of prescription medication, including anabolic steroids. The Talent Wellness Program is a comprehensive drug, alcohol, and cardiac screening program initiated in February 2006, shortly after the sudden death of one of their highest profile talents, 38 year-old Eddie Guerrero.
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